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MomenTO: Toronto’s Heritage of Innovation – Media: “The Twin Legacies of Marshall McLuhan and CityTV”
September 14 @ 7:00 PM - 8:30 PMFree
The Twin Legacies of Marshall McLuhan and CityTV: While Marshall McLuhan’s students at the University of Toronto were learning that “the medium is the message” in the 1960s, down on Queen Street West a decade later a team of people were experimenting with a new kind of television. Over the last fourty years, CityTV has changed the way the news is reported, brought music videos to Canadian youth, and given us “Speaker’s Corner”. During its heyday in the 1980s and 90s, the station’s mix of innovative programming and its depictions of a young, urban, multicultural Toronto were delivered with a distinctive visual style and occasionally cheeky tone. Join Ira Wagman for a discussion that brings together the legacies of Marshall McLuhan and CityTV as two of Toronto’s innovators in the world of media and communication. This event is presented in conjunction with the Book & Media Studies Program at the University of Toronto, St. Michael’s College, as part of the McLuhan Salons series.
About Ira Wagman: Dr. Ira Wagman is an Associate Professor of Communication and Media Studies at Carleton University’s School of Journalism and Communication in Ottawa. He is the co-editor of CulturalIndustries.ca: Making Sense of Canadian Media in the Digital Age and Intersections in Media and Communications and the author of many articles and book chapters on Canadian media history, cultural policy, and digital culture. In the mid 1990s he interned in the On-Air Promotion department at CityTV and even appeared in an ad for “Speaker’s Corner” asking “Where does my loonie go?”.
About MomenTO – Toronto’s Heritage of Innovation: This summer and fall, Heritage Toronto is offering a series of talks on how past innovations have shaped our present and future. Presented as part of the City of Toronto’s Canada 150 program, MomenTO: Toronto’s Heritage of Innovation showcases advances in technology, healthcare, media, and other fields.
About the McLuhan Salons:Inspired by the innovative thinking of Marshall McLuhan, the Salons series is committed to make McLuhan’s ideas step out of the university and into the city, to better understand who we are, what matters to us, and where we might be going in a networked and rapidly changing world. The McLuhan Salon series is generously supported by the William and Nona Heaslip Foundation.
This event is presented in conjunction with the Book & Media Studies Program at the University of Toronto, St. Michael’s College, as part of the McLuhan Salons series. We are grateful for the support of Artscape Wychwood Barns, as our venue partner.